Consistent Growth for Full-Stack US Stationery Brand
We took on this stationery equipment client post e-commerce boom. They had seem some very poor ACoS results with their old agency (60% +!). The agency was one of the biggest Amazon agencies in the US!We're reformulated the campaign structures to ensure keywords were getting full exposure. The old agency had 400+ terms in a single ad campaign and soon to be top performing terms weren't seeing any spend at all.We've filtered out these terms and divided the campaigns into search term quantities to ensure all terms would get spend.
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Since then, we've continued to push top performing keywords that previously never used to spend.For this client, we're continued to offer full inventory management which has been a game changer for their performance, ensuring no stock outs and better visibility for the management team.Throughout our time working with the brand, they've seen their Amazon revenue grow by a factor of 5x. This was post covid too!
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