7-Step Guide to Diversifying from Amazon into a Multi-Channel Brand
Mar 8, 2024
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If you're an Amazon seller, you've probably heard about the benefits of diversifying your sales channels. But branching out beyond Amazon can be challenging, especially if you're used to the ease of their platform. There are many reasons why you might want to explore other channels. For one, Amazon isn't the only platform out there. By expanding your reach, you can tap into new audiences and revenue streams. Additionally, relying solely on Amazon means you're at their mercy if they make changes to their policies or commission rates. So, how can youdiversify your e-commerce business and make the most of other sales channels? It's easier than you might think, and we've put together a 7-step guide to help you through the process.


1. Research:

Before you dive into new channels, it's important to do your research. Consider the demographics of your target audience and which channels they prefer. Look at how other sellers like you are performing on those channels. Read up on the platform's policies, fees,and any restrictions that may exist. You want to make sure you're investing your time and resources in the right places.


2. Choose your channels:

Once you've done your research, it's time to select the channels you want to explore. You might consider marketplaces like Walmart or eBay, or social media platforms like Instagram or Facebook. It's important to choose channels that align with your brand and your audience. Don't spread yourself too thin - focus on two to three channels that you believe will have the most impact.


3. Create a strategy:

Diversifying from Amazon requires a strategic plan. Develop a clear roadmap for each channel, outlining your goals, audience, and tactics. Consider how you'll source and manage inventory, how you'll handle shipping and customer service, and how you'll measure success. Be sure to track your progress and adjust your strategy as needed.


4. Optimize your listings:

On Amazon, you're used to optimizing your listings for their algorithm. But each channel has its own unique approach to SEO. Take the time to understand the platform's search algorithms and optimize your listings accordingly. Use high-quality images and product descriptions to stand out from the competition.


5. Promote your brand:

Once you've established a presence on other channels, it's important to promote your brand. Leverage paid advertising, social media, and email marketing to drive trafficand sales. Engage with customers and build a loyal following. Keep in mind thateach channel may require a different promotion strategy - what works on Amazon might not work on Instagram.


6. Manage logistics:

As you add new channels, you'll need to manage logistics like inventory, shipping, andreturns. This can be a challenge, especially if you're used to Amazon's FBA program. You may need to enlist the help of a third-party logistics provider or invest in software to help you manage your inventory across multiple channels. Be sure to label and track inventory carefully to avoid confusion.


7. Monitor and optimize:

Finally, it's important to monitor your performance on each channel and optimize accordingly. Track your sales, returns, and reviews on each channel. Use the data to identify areas for improvement and adjust your strategy as needed. Keep in mind that diversifying your sales channels is an ongoing process - there's always room for growth and improvement.



Diversifying from Amazon can be a daunting task, but it's essential for the long-term success of your e-commerce business. By following these seven steps, you can successfully expand your reach and tap into new audiences and revenue streams. Remember todo your research, choose the right channels, develop a strategy, optimize your listings, promote your brand, manage logistics, and monitor and optimize your performance. With these tools in hand, you're well on your way to building a multi-channel brand that can withstand the test of time.

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